Modern Shapes and Frames Outline
Modern Shapes and Frames Line Burst

Hi, I'm Alexa

Modern Shapes Vector
Modern Shapes and Frames Outline

I'm a digital marketing strategist passionate ​about elevating brands through innovative, ​data-driven campaigns.


Combining my expertise in digital platforms ​with a sharp eye for consumer trends and a ​multicultural lens, I create impactful ​strategies that resonate with diverse, ​modern audiences.

EDUCATION

Masters

Bachelor of Science (B.S.) in Marketing

Magna Cum Laude, GPA: 3.99

Associated

Collegiate Associations

SKILLS

Marketing Consulting | Email Marketing | Search Engine Optimization | Market Research | Social Media Management, Content Creation & Design, Paid Media, Analytics

1440.IO

Role: Content & Social Media Marketing Intern

Audience: Businesses seeking continuous customer experience improvement via


(1) Service, Order & Inventory

(2) Review & Q&A Management

(3) Salesforce Translation

(4) Conversational Commerce solutions

Key Outcomes:

  • Leveraged WordPress and AI to craft content and strategy to produce bi-weekly blogs, amplifying brand visibility through effective SEO practices
  • Designed engaging visuals and established a content calendar to ensure a consistent posting cadence
Green Abstract Shape

Demo Project

New Realistic Mobile Phone Smartphone Mockup with Blank Screen I
  • Created and launched a simulated pet care brand to demonstrate 1440's latest product, uniting channels for superior customer service
  • Developed 9 engaging Instagram and TikTok feed posts (carousel, static, video style) with original designs and captions
  • Garnered 3.6k impressions across the Aloha Paws Pet Care TikTok page



Press play to preview

Modern Shapes and Frames Line Burst
horizontal line

THE RIQUEZA COLLECTIVE

Modern Shapes and Frames Line Burst
horizontal line

@riquezaco

Role: Community & Marketing Strategy Intern

Audience: Providing Gen-Z financial literacy, special focus on improving access for marginalized Spanish-speaking communities


Key Outcomes:

  • Managed 2.5k+ Instagram followers
  • Created posting schedule & implemented content calendar
  • Designed 25 original feed posts

Email Strategy

  • Spearheaded the rebrand of the monthly Riqueza newsletter (Feb - May 2023)
  • Increased subscriber base by 6.7% (124 subs)
  • Maintained an average open rate: 40% and 0.3% unsubscribe rate
  • Coordinated a successful 20-day email challenge campaign

JAMES STREET CO.

Modern Shapes and Frames Line Burst
horizontal line

@jamesstreetco

Role: Digital Marketing Consultant

Audience: Women aged 25-45 who appreciate chic, sustainably-made clothing


Green Abstract Shape

Key Outcomes:

  • Managed a 35k+ audience
  • Developed paid ad strategy to increase awareness & website traffic via IG Reels
  • Top performing ad reached 1.3M impressions

FASHION IN BUSINESS

"Here's the Stitch" | Fashion in Business (FIB) @ The University of Utah

As a Chief Marketing Officer of FIB, I created, edited, and designed an original "magazine-inspired" fashion newsletter for the university student body. Each edition has a unique monthly theme and consists of fashion news, trend reports, and student features.

PROJECTS

Creative Advertising Project: Repositioning Lunchables

With the goal of repositioning Lunchables to appeal to a Gen-Z and Millenial audience and re-invent the brand with a "cool and relatable" factor, this project re-imagines the iconic American lunch staple. Centered on the nostalgia of youth and yearning for the "good old days" we developed a message, brand mantra, and ad concepts.

Down Left Arrow Icon

Marketing Research 4450:

  • Research proposal developed for a course at the University of Utah exploring Shoppers' Pain Points Within Online Shopping
  • Discussed the business problem, context, value of information analysis, and the research objective
  • Conducted an extensive project exploring consumer preferences and perceptions


  • Designed a Qualtrics survey, identified a population sample, and surveyed 250 individuals
  • Implemented A/B testing method
  • 23-page report discusses comprehensive research findings
Modern Shapes and Frames Line Burst
horizontal line

PHOTO GALLERY

Let's Connect

Down Left Arrow Icon

Design

Wavy line

Strategy

Marketing

Wavy line
Wavy line

Pho

Social

Wavy line
Wavy line

Storytelling

Wavy line