Hi, I'm Alexa
I'm a digital marketing strategist passionate ​about elevating brands through innovative, ​data-driven campaigns.
Combining my expertise in digital platforms ​with a sharp eye for consumer trends and a ​multicultural lens, I create impactful ​strategies that resonate with diverse, ​modern audiences.
EDUCATION
Bachelor of Science (B.S.) in Marketing
Magna Cum Laude, GPA: 3.99
Collegiate Associations
SKILLS
Marketing Consulting | Email Marketing | Search Engine Optimization | Market Research | Social Media Management, Content Creation & Design, Paid Media, Analytics
Clients
Personal Finance
riqueza
Fashion E-commerce
Fashion in Business
1440.IO
Role: Content & Social Media Marketing Intern
Audience: Businesses seeking continuous customer experience improvement via
(1) Service, Order & Inventory
(2) Review & Q&A Management
(3) Salesforce Translation
(4) Conversational Commerce solutions
Key Outcomes:
- Leveraged WordPress and AI to craft content and strategy to produce bi-weekly blogs, amplifying brand visibility through effective SEO practices
- Designed engaging visuals and established a content calendar to ensure a consistent posting cadence
Demo Project
- Created and launched a simulated pet care brand to demonstrate 1440's latest product, uniting channels for superior customer service
- Developed 9 engaging Instagram and TikTok feed posts (carousel, static, video style) with original designs and captions
- Garnered 3.6k impressions across the Aloha Paws Pet Care TikTok page
Press play to preview
THE RIQUEZA COLLECTIVE
@riquezaco
Role: Community & Marketing Strategy Intern
Audience: Providing Gen-Z financial literacy, special focus on improving access for marginalized Spanish-speaking communities
Key Outcomes:
- Managed 2.5k+ Instagram followers
- Created posting schedule & implemented content calendar
- Designed 25 original feed posts
Email Strategy
- Spearheaded the rebrand of the monthly Riqueza newsletter (Feb - May 2023)
- Increased subscriber base by 6.7% (124 subs)
- Maintained an average open rate: 40% and 0.3% unsubscribe rate
- Coordinated a successful 20-day email challenge campaign
JAMES STREET CO.
@jamesstreetco
Role: Digital Marketing Consultant
Audience: Women aged 25-45 who appreciate chic, sustainably-made clothing
Key Outcomes:
- Managed a 35k+ audience
- Developed paid ad strategy to increase awareness & website traffic via IG Reels
- Top performing ad reached 1.3M impressions
FASHION IN BUSINESS
"Here's the Stitch" | Fashion in Business (FIB) @ The University of Utah
As a Chief Marketing Officer of FIB, I created, edited, and designed an original "magazine-inspired" fashion newsletter for the university student body. Each edition has a unique monthly theme and consists of fashion news, trend reports, and student features.
PROJECTS
Creative Advertising Project: Repositioning Lunchables
With the goal of repositioning Lunchables to appeal to a Gen-Z and Millenial audience and re-invent the brand with a "cool and relatable" factor, this project re-imagines the iconic American lunch staple. Centered on the nostalgia of youth and yearning for the "good old days" we developed a message, brand mantra, and ad concepts.
Marketing Research 4450:
- Research proposal developed for a course at the University of Utah exploring Shoppers' Pain Points Within Online Shopping
- Discussed the business problem, context, value of information analysis, and the research objective
- Conducted an extensive project exploring consumer preferences and perceptions
- Designed a Qualtrics survey, identified a population sample, and surveyed 250 individuals
- Implemented A/B testing method
- 23-page report discusses comprehensive research findings
PHOTO GALLERY
Let's Connect
Design
Strategy
Marketing
Pho
Social
Storytelling